Instagram/@mimifaust

Hairx2 is a model new social media platform specializing in the sweetness world that Mimi Faust is presently constructing. Former Love & Hip Hop: Atlanta star Mimi hopes from her Instagram account that the platform will home “magnificence coming alive” and “no restrict to creativity.”

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On-line workshops might be held by magnificence execs, and totally different creators can monetize their content material and work together with artistes and viewers immediately. The put up additionally gave a hyperlink of Hairx2.com and talked about movie star hairstylist Oluremi Iginla, additional suggesting attainable collaborations on the platform.

Responses ranged from excited followers prepared to affix to followers simply barely complimenting her on seems to be within the promo video. One ecstatic person even claimed that that they had already signed up and joined in, shouting to all “Be part of me there!!!” with many celebrating emojis. One other one praised the idea, calling it “So fabulous” with a storm of coronary heart emojis.

There, considerably going off-topic, had been offensive responses by a music promoter daring Faust to test his new single “Cinnamon Ring,” whereas one fan was attempting to solicit an interview with the truth star via media persona Carlos King. Others went straight to simply commenting about Faust’s seems to be; one mentioned “probably the most fairly attractive,” whereas one other praised her coiffure to the clouds.

This isn’t all-this is the primary away-from-reality-TV-doing-gaining-money endeavor from Faust. She had additionally began Mimi’s Playhouse-an grownup toy line for grown-up adults-showing that she is ready to spot markets in niches. Going magnificence tech is only one step forward for Faust, who has typically handled her following on social media to hair transformations and wonder rituals.

Hairx2 desires to carve its area of interest within the crowded social media scene by strictly adorning magnificence content material creation and schooling. Providing issues like digital workshops and content material monetization is certainly to lure magnificence professionals whereas concurrently alluring amateurs prepared to sharpen their abilities or promote their works.

Person adoption and retention will make or break any celebrity-backed tech enterprise down the pathway. But there may be at the least some indication, contemplating early reception, that Faust’s large fanbase has some curiosity about this explicit undertaking. Will Hairx2 take cost of the core viewers and produce them as much as the entrance as a contender within the magnificence tech scene? For now, the platform simply provides to the rising record of actuality stars extending past tv into greater empires.

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This launch is value noting for creating area of interest social media platforms somewhat than trying to be the whole lot to everyone. With strong deal with magnificence content material, Hairx2 joins a variety of area of interest platforms trying to carve traces for themselves between greater gamers like Fb and TikTok. Together with her movie star bent, Faust places Hairx2 miles forward proper from the launch pad; a spot any present-day startup would absolutely die to be.