A spirited fusion of tradition, taste, and sound lit up Atlanta’s Cam Kirk Studios as Crown Royal’s Marquis Second reworked the area right into a vibrant celebration of connection, and BOSSIP was there to savor (and sip) each unforgettable element with Soulection’s Joe Kay.

The model’s newest expression, Crown Royal Marquis, completed in Caribbean rum casks and layered with wealthy notes of honey, brown sugar, vanilla, fig, and date, was designed for moments that evolve from informal to unforgettable.

That spirit was totally alive in Atlanta.

Anchoring the vitality was Joe Kay, founding father of the genre-defying Soulection collective, whose curated set blended traditional soul, future beats, and worldwide grooves. His presence united a room filled with creatives and tastemakers, every elevating a glass to spontaneity, model, and sound.

Crown Royal’s Marquis Second introduced out attendees of a number of backgrounds, all united in sips and sounds, and mirrored Soulection’s culturally numerous audiences, one thing Joe Kay is particularly pleased with.

“The music could be very excessive IQ music,” he informed BOSSIP. “It’s very grown, the modern, everybody’s favourite classics blended with newer music and samples, and also you additionally get just a little little bit of the whole lot. So I believe due to that, as we’ve gotten older, as a result of we’re 12 months 14, it’s attracted a various viewers.”

“You see a whole lot of shade, you recognize what I imply?” he added. “And it’s good to see simply so many alternative backgrounds. I believe because the music has develop into extra world, we’ve additionally attracted extra girls. In our early years it was very technical, very complicated, very beat and instrumental pushed. We attracted a whole lot of males as a result of it was very heavy producer music. And now because it’s grown and develop into extra open,there are such a lot of completely different walks of life. I prefer it. And I believe that’s what’s represented right here tonight.”

All through the night, friends sipped on signature cocktails just like the Marquis Daiquiri and the Crown Royal Marquis Second, crafted to replicate the flexibility and richness of the brand new spirit.

Handed lemon pepper American Deli wings added a real Atlanta contact, whereas the playlist, anchored by Kay and fellow DJs, turned the night into greater than a celebration; an immersive cultural change.

“This occasion seems like a hub choice,” Kay famous. “Although it’s a personal occasion tonight, you’re attracting the very best folks within the metropolis. There’s a whole lot of nice folks from completely different backgrounds, completely different work fields and inventive areas.”

When requested what track may lead a “Joe Kay Marquis Second” playlist, the vibe curator didn’t hesitate to highlight a brand new favourite.

“A track that I’ve simply been listening to that I simply love the vitality of is by Destin Conrad. It’s known as ‘Kissing In Public.’ I prefer it as a result of it has a Neptunes really feel but it surely’s modern, so it’s giving me 2000s, Justin Timberlake, John B vibes, but it surely’s new. In order that or something by Leon Thomas. These data or these artists, everybody connects with them.”

With its glossy purple bottle and clean, elevated taste, Crown Royal Marquis isn’t only a drink; it’s a full-bodied expertise. If this Atlanta takeover is any indication, it’s a brand new important for individuals who transfer by way of nightlife with intention, creativity, and a shared love of moments that resonate.

Because the music performed and connections sparked, Joe Kay summed up the night time greatest:

“It’s simply stunning to see this sort of vitality once more. Actual connection, nice music, and a spirit that brings folks collectively. That’s what it’s all about.”